{"product_id":"you-are-an-ip-company-the-12-step-plan-to-increase-your-intellectual-property-influence-impact-and-income","title":"You Are an IP Company: The 12-Step Plan to Increase Your Intellectual Property Influence, Impact, and Income","description":"\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Oberbrunner, Kary\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNumber Of Pages:\u003c\/b\u003e 240\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e A New Book from the Wall Street Journal and USA Today Bestselling Author\u003cbr\u003e\n\u003cbr\u003e\nUnlock the Hidden Value Inside Your Ideas - and Transform Your Business Into an IP Powerhouse\u003cbr\u003e\nThe world’s most influential brands, creators, and innovators share one defining trait: they think, act, and operate like intellectual property companies. Now, you can too.\u003cbr\u003e\nIn You Are an IP Company: The 12-Step Plan to Increase Your Intellectual Property Influence, Impact, and Income, Wall Street Journal and USA Today bestselling author Kary Oberbrunner, together with Katherine Rubino, a top intellectual property attorney and Partner at Wiggin and Dana LLP, reveal the system used by the world’s most successful brands to locate, protect, and monetize their most valuable asset: IP.\u003cbr\u003e\nFrom celebrities to global corporations, the smartest leaders safeguard their trademarks, copyrights, patents, trade secrets, licensing opportunities, and brand assets—not because they are successful, but because that protection creates success.\u003cbr\u003e\nTaylor Swift has filed more than 300 trademarks, transforming her creativity into a protected IP empire Play-Doh trademarked its iconic scent, proving that even a smell can be protected intellectual property The Coca-Cola Company safeguards its legendary formula with rigorous trade-secret protocols Companies like Disney, LEGO®, CrossFit, Magnolia, Dr Pepper, and Apple achieved exponential growth by treating IP as their core business strategy, not an afterthought\u003cbr\u003e\n\u003cbr\u003e\nMost entrepreneurs wrongly assume they have “no intellectual property.” The truth is: over 90% of your company’s value is tied to your IP—if you know how to identify it and protect it.\u003cbr\u003e\nThis book gives you the roadmap.\u003cbr\u003e\nInside, you’ll discover:\u003cbr\u003e\nWhy promoting your idea too soon can destroy its intellectual property value How to choose the right IP protection strategy—trademark, copyright, patent, trade secret, or licensing A clear 12-step plan for developing your IP influence and impact Forty-seven practical ways to monetize your intellectual property How to safeguard your brand, creative work, and innovation assets from competitors How to turn your products, processes, frameworks, content, and expertise into protected, revenue-generating IP\u003cbr\u003e\n\u003cbr\u003e\nWhether you’re a creator, entrepreneur, consultant, coach, executive, or business owner, this guide will show you how to identify your hidden IP, protect it strategically, and turn it into long-term income and authority.\u003cbr\u003e\nYour ideas are powerful.\u003cbr\u003e\nIt’s time to protect them and profit from them, like an IP company.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 9781636803227\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRelease Date:\u003c\/b\u003e 30-10-2024\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePackage Dimensions:\u003c\/b\u003e 9.0 x 6.0 x 0.8 inches\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLanguages:\u003c\/b\u003e English\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBinding:\u003c\/b\u003e Paperback\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart Number:\u003c\/b\u003e Refer to Sapnet.\u003c\/p\u003e","brand":"ShoppingTerra","offers":[{"title":"Default Title","offer_id":53559548543322,"sku":"1636803229","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/5762\/7482\/files\/61fs6ZV76bL.jpg?v=1770817638","url":"https:\/\/shoppingterra.ro\/products\/you-are-an-ip-company-the-12-step-plan-to-increase-your-intellectual-property-influence-impact-and-income","provider":"ShoppingTerra","version":"1.0","type":"link"}